full belly farms
Located in the beautiful Capay Valley of Northern California, this farm has been certified organic since 1985, Full Belly Farm offers weekly Community Supported Agriculture (CSA) organic produce boxes to households throughout the Bay Area and Sacramento regions.
The Mark: From 50 sketches, and multiple iterations, I came down to this geometric mark. Using lines to depict the field, and a shovel that also represents a spoon, this logo is made to represent the farm to table culture of Full Belly Farms.
The Brand Applications: I illustrated assets that developed into a system for seed packaging, jars, postcards, and a weekly recipe book.