Finesse is a brand created around bodybuilder, Deepika Choudhari, who is India's first figure athlete to represent the country in international competitions.
Problem: Finesse wants to break stereotypes in India about women getting fit, while giving them a sense of empowerment.
Solution: A clean, simple, and sophisticated design that is gender-neutral. The logo is designed to be read as "Finesse", but be associated to "Fitness".
Role: I was the lead designer for this project. I created the logo, set the brand guidelines and art directed the videos.
Scope of Work: This brand entails a Website, a Youtube channel, a Facebook and Instagram presence, and even a clothing line in the future.