Traveling to Cuba has never been as popular as it is today. People have just started to discover this land lost in time. With vintage cars driving along the roads, and beautiful old architecture, Cuban culture is one that cannot be found anywhere else. To top it all, Cuba has one of the most beautiful and untouched beaches anywhere in the world, and a coastline teeming with wildlife.
The Mark: From 100 sketches, I came down to this one mark that truly represents Cuba. It has three elements that work together, the sunset, the water, and a fin that represents its marine life.
The Process: From the mark, I developed a system for Cuba as a brand. This system portrays the vibrant culture of Cuba through all of the different brand applications.
The Brand Applications: The tourist guide helps people get around the city, the app helps them book different activities in Cuba, and the posters work as promotional pieces. In addition to these brand applications, I have created some fun souvenirs, like t-shirts, tote bags, and postcards.